Simon Buckingham has worked in the mobile content and messaging industry since 1991 when he joined the network operator group Vodafone. At Vodafone, Simon worked in many areas of the business including marketing, personnel, Vodafone's German subsidiary, technical operations and product management for SMS text messaging. In his final role at Vodafone, he started and managed the Vodafone Business Partners Program, managing relationships with third party companies.

In January 1999, Simon founded Mobile Streams as a mobile research and consulting company, authoring the world renowned "Yes 2 SMS" research report early in the company's history, and then using the profits from that report to build www.Ringtones.com into the first and leading mobile portal. Simon built Mobile Streams into a global mobile content company with 13 subsidiaries across North America, Latin America, Asia and Europe. Under Simon's leadership, Mobile Streams completed its IPO and strategic investment from Liberty Media in early 2006. Simon is also CEO of Zoombak, Liberty's Media's mobile subsidiary (www.zoombak.com). He holds a first class BCom with German degree from Birmingham University in the UK and was shortlisted for Entrepreneur of the Year. He is based in New York.