Global mobile content retailer, Mobile Streams today announced they have partnered with IMImobile, a global service creation partner for operators, media providers and enterprises to provide MTN with a compelling data service in 21 countries.
 
The agreement between the two companies will give IMImobile access to Mobile Streams' extensive content library including music, wallpapers, videos and games which can be powered through its DaVinci Storefront solution to customers in Africa and the Middle East.
 
Arnd Aschentrup, Chief Operating Officer at Mobile Streams commented:
"Mobile usage amongst subscribers in these emerging markets continues to rise and that provides us with a great opportunity to increase the revenues and fan bases of our content partners."
 
Ashwani Raj Chadha, VP Sales Middle East and Africa of IMImobile said: "One of IMImobile's offerings is to help operators worldwide deliver compelling content and infotainment services.  MTN selected IMImobile to deliver a rich mix of data services because of its ability to produce a multi-site deployment to 21 countries.  Our partnership with Mobile Streams will provide more choice to our customers in Africa and the Middle East."
 
Mobile Streams currently has a global footprint within the UK, Europe, North America, Latin America and Asia Pacific.