Thu, 22 Oct 2009 07:00
From Victoria Tayler of Mobile Streams
Content specialist Mobile Streams has agreed a licensing deal with mobile entertainment retailer FoneStarz Media, which will see its content distributed on channels in Western Europe and Australasia.
The wholesale agreement gives FoneStarz Media access to Mobile Streams’ extensive library of content to offer to their operator partners such as: video content from the world famous cartoon animation Mr Bean and the spoof of Japanese gameshows, Banzai; as well as comedy voicetones from popular artists including Peter Kay, Mr T and Dawn French and wallpapers from well-known men’s magazine, Maxim.
Through FoneStarz Media extensive hosted and managed services portfolio, the full range of entertainment content will be available to network operators in the UK, Ireland, Austria, New Zealand, Australia, South Africa and Egypt.
“This deal enables us to tap into more great content that Mobile Streams has in its portfolio. This is good news for the customers of the channels we manage – the aim is always to give them the best and most up-to-date mobile entertainment experience possible,” said FoneStarz Media CEO Dave Moreau.
“With one of the largest mobile content libraries in the world, our aim is to ensure that we get the maximum distribution for our content partners. Our agreement with FoneStarz Media takes us into new territories and enables our brand owners to make contact with new and existing fans of their content,” added Arnd Aschentrup, SVP Content Operations at Mobile Streams.
As well as distributing their content to network operators, Mobile Streams also retails content on the mobile internet through a range of sites including the superstore www.Ringtones.com.
FoneStarz Media hosts and manages mobile entertainment content on Operator and handset manufacturer decks in countries around the world. It currently licenses content from over 130 partners, including Disney, Manchester United and Aardman.