Mobile Streams News

Games Wrapper technology enables new business model innovation

From Victoria Tayler of Mobile Streams — Tue, 30 Jun 2009 7:00:00 +0000

Asia’s leading mobile games retailer, Mobile Streams, announced today the addition of Games Wrappers to their technology platform. The launch of the new in-house developed technology positions the Company for next generation mobile as well as providing new business models and revenue opportunities for network operators and games content providers.

The launch of the new Games Wrapper technology enables Java games to be customized on the fly and offered not only as regular paid downloads but also through flexible business new models such as: duration-based billing, pay per play, game rental and try before you buy. With this new technology, mobile operators and games providers can access previously untapped customer bases and initiate new marketing strategies.

Simon Buckingham, CEO of Mobile Streams added: “A major challenge for the mobile content industry is enticing a first time user to download content and try new value-added services. This innovative games wrapper technology allows games to be easily sampled whilst also allowing them to be monetized conveniently on the consumer’s regular mobile phone bill. We look forward to trialling new business models with customers in order to increase the popularity of mobile games beyond today’s audience of mobile gamers.”

Mobile Streams will be deploying the Games Wrapper technology on the games channels that it manages on behalf of operators in Asia-Pacific as well as licensing the technology to third parties who want to offer these new business models as part of their games service. No additional work is needed from either the games content providers or the operators as the technology works seamlessly and flexibly.

Mobile Streams appoints US based Director of IT

From Victoria Tayler of Mobile Streams — Wed, 24 Jun 2009 9:00:00 +0000

Global mobile content retailer, Mobile Streams, has announced today the appointment of Justin Michalicek as Director of IT for its North America division. The appointment follows the expansion of the Company’s US operations this year with the rollout of several direct-to-consumer services for US cell phone users including the mobile megastore www.ringtones.com.

Previously employed as a Software Developer at Mobile Streams, Justin’s promotion is testament to his dedication and commitment to the technical and commercial aspects of Mobile Streams’ business and especially its proprietary platform, MultiMobi which is used by some of the World’s leading Media companies to mobilise their content.

“Justin has been a dedicated member of our North American and MultiMobi Core team since 2006. Through his strong leadership we look forward to the teams continued excellence in developing, delivering and managing operational projects,” said Chief Technology Officer of Mobile Streams, Glenn De Smidt.

In addition to his new role as Director of IT, Justin will be looking for ongoing opportunities for further development of MultiMobi to ensure it remains one of the leading mobile content distribution and retail platforms.

Busted Tees Signs Exclusive Mobile Distribution Deal with Mobile Streams

From Victoria Tayler of Mobile Streams — Mon, 15 Jun 2009 9:00:00 +0000

The largest online retailer of funny t-shirts, Busted Tees, are moving into mobile with the signing of an exclusive distribution deal with global mobile content retailers, Mobile Streams, it was announced today. The wallpaper content will be available to cell phone subscribers via Mobile Streams’ network of carrier partners throughout the US as well as via the mobile megastore, www.Ringtones.com.

With phone personalization remaining a hot trend amongst mobile subscribers, the Busted Tees designs add a fresh and exciting dimension to Mobile Streams’ already extensive wallpaper catalog. The images are based on a wide range of topics including: Movies, Sport, Politics, Religion, Popculture, WordPlay and much, much more with approximately 45 new designs available each month.

“We are always looking for the ‘next big thing’ to tempt our customers. With Busted Tees we have hit the mobile wallpaper jackpot. Their graphics have a proven popularity that transfer easily to the cell phones wallpaper market,” commented Simon Buckingham, CEO of Mobile Streams.

“We saw an opportunity to add a new revenue stream to our already popular online business and to tap into this mobile personalization craze. We look forward to working with mobile retail experts, Mobile Streams, to make this activity as successful as our online business,” said Josh Mohrer, Vice President Retail of Busted Tees.

The range of Busted Tees wallpapers are produced by the writers of www.CollegeHumor.com, the top comedy internet portal in the US, and are available via Mobile Streams’ extensive on-portal carrier network distribution in the US which includes the largest network carriers.

Mobile Streams launches SMS Subscription services in Argentina

From Victoria Tayler of Mobile Streams — Wed, 10 Jun 2009 8:00:00 +0000

Leading global content retailer, Mobile Streams, announces today that it has launched its first SMS Subscription services in Argentina. Consumers can subscribe to various content channels including music, jokes and relationship advice and receive daily text messages on their chosen topic. Consumers also receive various free content downloads as part of their subscription such as truetones or videos. These SMS Subscription services are marketed off-portal through the mobile internet.

Commenting, Simon Buckingham CEO of Mobile Streams said: "Combining SMS and multimedia services with a recurring subscription billing business model is the future for mobile Internet services in Latin America. We are excited by the early results we have seen from the first wave of services in Argentina."

Mobile Streams has extended its longstanding direct operator portal billing relationships in Argentina to include direct billing agreements for direct to consumer services. The subscription-based services are available on www.argentina.ringtones.com and via the popular "2323" shortcode, amongst others.

In addition to marketing its own SMS Subscription services Mobile Streams is also licensing these capabilities to third parties that wish to run their own direct to consumer services in Argentina.

Mobile Streams builds on market success with new UK launch

From Victoria Tayler of Mobile Streams — Tue, 02 Jun 2009 9:00:00 +0000

Leading mobile adult content retailer, Mobile Streams, announced the launch today of their latest dedicated off-portal storefront Porncasa.mobi to mobile customers throughout the UK. The site joins a successful portfolio of mobile glamour and adult stores currently operated by Mobile Streams in the UK including: mobileBilly.com; Prontube.mobi and mobileBikinis.com.

With content available from all the popular adult brands including pornstars: Brandi Edwards; Carli Banks and Riley Chase, Porncasa.mobi offers the ultimate in U and R-rated content direct-to-mobile. Customers can also interact directly with their favourite ‘Hot Naughty Babes’ through the sites’ live video chat and SMS Dating services.

On this latest consumer launch, Simon Buckingham, CEO of Mobile Streams said: “Our strategy for this year is to build on our off-portal; direct-to-consumer business. Porncasa.mobi is the latest in a series of launches taking place and we look forward to building on our current mobile adult retail business through this new and exciting service”.

Porncasa.mobi is available via subscription or pay per download. The site offers a user-friendly interface and includes several key features to enhance the customer shopping experience such as automated content generation, customer recognition and simple-click billing.

Back to basics

From Mike Hibberd of Mobile Communications International — Thu, 21 May 2009 9:00:00 +0000

Commoditisation is an inevitability in the mobile industry, says entrepreneur Simon Buckingham, CEO of content firm Mobile Streams and also of Zoombak, a mobile subsidiary of investment house Liberty Media that sells cellular-based tracking devices for consumer use. What isn’t inevitable, however, is the timing of that commoditisation. And, says Buckingham, cellular carriers can delay it while at the same time reclaiming the mantle of innovation that he argues they’ve ceded to other companies in the industry.

Buckingham believes that the carrier community would be best advised to return to the fundamentals of their business. “We need to get back to the basics,” he says, “and have a look at mobility itself and the convenience that brings, which is the reason that the industry has always been successful.” Buckingham is talking about location—which for so long now has been billed as the mobile operator’s great differentiator, and for just as long has failed to deliver on its promise. That—in Buckingham’s world view, at least—could now be about to change.

He has a vested interest, of course. Zoombak sells GSM/GPS tracking devices that consumers use to keep tabs on the location of everything from dogs to cars. He argues that the US, where Zoombak plies its trade, is more attuned to location and its potential, and further advanced than Europe. Certainly the state-sponsored wireless E-911 initiative, which required that cellular operators be able to locate mobile handsets to within 100 metres gave location a reasonably high profile early in the decade. US society is heavily preoccupied with security and this is the angle from which much location-oriented service is sold.

But special interests aside, his view seems to chime with sentiment from other areas of the industry. A day after he speaks to MCI in May, his former employer, Vodafone, announces that it is to make network APIs available to the developer community. Location information is top of the list of assets that Vodafone intends to exploit.

“We’re at a crossroads,” says Buckingham. “The carriers are in transition. Apple have thrown a pebble into the pool and caused a lot of ripples; they’ve really changed the game. So now we need to move on and take this industry to the next level. And I think it’s important that we look at things as an industry that can enable that to happen. Otherwise, in another couple of years, the carriers will start to concede that maybe they’re not content companies and then the mobile channel will start to become a dumb pipe and you’ll have the commoditisation that we’ve seen on the internet and in fixed telecoms,” he says.

Apple is one of the companies that have run with the baton of innovation, Buckingham says. “Look at [Apple’s] patent filings. They’re the guys doing all the localisation, customisation and personalisation innovation. They’re filing patent after patent, day after day. The operators need to recognise that a lot of the intelligence in their networks, the intelligent network node, the SMSCs, the MMSCs, that the iPhone 3.0 will take advantage of, exist as enablers that they can exploit today.”

Taking advantage of these things, as Vodafone has begun to do, will ensure that carriers remain relevant in the value chain—and carrier relevance, Buckingham believes, is no longer a given. Traditional operator business models of voice and text are, he says, “end of life now.” Yet still Buckingham sees a lack of imagination in carrier models.

“I’m seeing commoditisation. I’m seeing a proliferation of $50 all-you-can-eat price plans. They’re doing really well, those plans, and it seems that the principal innovation for carriers is on price. I suppose that is inevitable in a mature industry like this one. But I’d rather postpone the inevitable and prolong the monetisation, and we need to do that through service innovation. The underlying enabler that can help all of these services that have a lot of promise but not a lot of actual reality is location. That’s all I’m saying, because eventually mobile will be so ubiquitous that it will become free.”

The big story of 2009 in this industry, of course, has been the rise of the app store business model, and carriers, handset vendors and platform developers are going head to head for the heart of the consumer. This is a positive development in Buckingham’s view and app stores have, he says, been justifiably hyped. “We’ve talked as an industry about tapping into the entrepreneurial, innovative nature of the internet for a long time now. But because of the friction in the commerce and the number of people out there there’s never been an easy way to get the application developers into the ecosystem. So these models are good because they provide the small developers with the opportunity to distribute their innovation.”

But app stores are not yet optimised, he argues. Today they are used primarily by early adopters; enthusiasts with the time and the inclination to cycle through hundreds of applications to find one or two that might be genuinely useful to them, he says. This is not a strategy that is going to take applications to the mass market. If these stores are location enabled, he argues, they are made more relevant. Applications on offer can be filtered to suit a user’s given circumstances. He cites a trial that Mobile Streams ran in Singapore, targeting commuting routes with mobile game offers. Consumption was higher during the commute than at all other times in the day combined, he says, proving that relevance is essential if applications are to be sold to more than just the tiny percentage of users who will actively search them out.

“I believe we’re at the tipping point now, where location based services are becoming mainstream,” he says. “You don’t have to explain location to people now, and every mobile service that’s ever done well has started to do well as soon as you have no longer needed to explain to people what it is and what the benefits are. That’s my experience in the content business.”

But the addition of location is not a panacea, and the proliferation of app stores, while a positive trend, he says, is creating problems of its own. “I’m concerned about where all these stores will go in the next two years. We’ve got different stores from different companies and they all have different build characteristics,” he says. “If you look at the PC industry, one of things it did very well was to standardise. We as an industry, on the other hand, continue to fragment. And with these app stores we’re creating another level of fragmentation because, if you’re a developer and you want to be on the mobile device, you’ve got to do five or six different platforms to get there. So for me another inhibitor of the maturity of the whole mobile services ecosystem is a lack of standards.”

He argues that any VC on the lookout for the next big investment opportunity—and perhaps here he gives a glimpse into ongoing discussions at Liberty Media, where he heads the mobile investment unit—will be hunting for an organisation that enables the seamless porting of applications from one store to another. “That’s where the friction is at the moment, but the problem is that it’s almost an impossible vision, because while the iPhone is just one build globally, if you want to work with RIM or Windows Mobile or Symbian or whatever, you’ve got thousands of builds.”

And he returns to his theme of location by speculating that another third-party opportunity awaits any firm that can aggregate location information from a range of mobile operators and sell that information, in varying degrees of depth, to any developers interested in integrating it into their applications. Carriers have the ability to do this themselves, but for many it is simply not a priority, he says.

But location, like application environments, requires collaboration in order to achieve real success, he says. “We need standardisation, we need the likes of the GSMA and the MMA to be involved because this is going to take a concerted effort across the industry. The only way you can do location is if you have everybody’s location; it can’t just be the customers of one operator.

“Whether or not we well get all the operators together on this is not clear, because there is inertia among the carriers. If they don’t do it, though, somebody else will and it doesn’t really matter who maintains this central database of permissions that we need. But the operators have an opportunity here, and they should seize the initiative.”

If Vodafone’s recent manoeuvres are anything to go by, perhaps the carrier community is coming round to Buckingham’s way of thinking.

Mobile Streams launches Adult Fantasy Down Under

From Victoria Tayler of Mobile Streams — Wed, 20 May 2009 7:45:00 +0000

Global mobile content retailers, Mobile Streams, announced today the launch of its Adult Fantasy channel. The new service offers the best in adult content to Mobile Streams’ network operator partners in the Asia Pacific region.

With a subscription fee of just AUS$8.00 a month subscribers can download and view thousands of items of content including Erotic Fiction; Korean, Thai, Japanese, Vietnamese and Latina girls.

Featuring content from leading adult content providers globally, Mobile Streams’ is bringing top quality diverse adult entertainment to mobile in one easily searchable and great looking destination.

Angela Mastrillo, VP Asia Pacific at Mobile Streams commented: “Our Adult Fantasy channel showcases the finest content from our adult catalogue to our on-portal customers throughout Asia. As a leading provider of adult content for mobile phone users around the World, we expect our latest channel to become the ‘one-stop-shop’ for adult fantasies”.

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Enquiries

Victoria Tayler
Public Relations Manager
Mobile Streams
e: victoriat@mobilestreams.com
m: +41 79 4301915

Notes to Editors

About Mobile Streams

Mobile Streams is a leading mobile content retailer providing managed mobile content services to some of the world's largest mobile phone network operators including 3, AT&T, Movistar, Optus, SingTel, Telcel, TIM and Vodafone and provides managed services to content owners including HBO, Warner Music Group and Discovery Communications.

The Company also offers mobile internet services directly to consumers through sites powered by its www.Ringtones.com brand.

Mobile Streams operates subsidiaries in North America, Europe, Latin America and Asia and has approximately 70 employees.

For more information, please go to www.mobilestreams.com.

Mobile Streams secures rights to Happy Tree Friends

From Victoria Tayler of Mobile Streams — Mon, 11 May 2009 7:15:00 +0000

Mobile Streams announced today that it has secured the ongoing rights to distribute the popular animation series Happy Tree Friends, produced by the award-winning Mondo Media. The deal with Fireworks International, the television and digital content distribution arm of ContentFilm Plc, includes all Mobile Streams regions and for both on and off portal content distribution channels.

Mobile Streams first mobilised Happy Tree Friends in 2006 and has seen the fan base grow year-on-year. With no spoken dialogue, the series has universal appeal to mobile users from around the world. The viewers are drawn to the adventures of these cute and cuddly animals whose daily adventures inevitably go horribly wrong. The Happy Tree Friends mobile package is extensive and comprehensive comprising over 75 video clips ringtones, wallpapers and even animated screensavers.

“Happy Tree Friends has everything a successful comedy programme needs to appeal to the mobile audience. It’s short, snappy and hilarious. Our existing customers can keep up to date on the adventures through their network operator or through our dedicated portals, www.ringtones.com and www.mobilecomedy.mobi,” commented, Simon Buckingham, CEO of Mobile Streams.

Jonathan Ford, Executive Vice-President at Fireworks International added, “This is one of a number of programmes we have licensed to Mobile Streams benefiting from their expertise in providing mobile worldwide content distribution. We look forward to continuing our relationship and maximising the reach of our content to the mobile market.”

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Enquiries

Victoria Tayler
Public Relations Manager
e: victoriat@mobilestreams.com
m: +41 79 4301915

Notes to Editors

About Mobile Streams

Founded in 1999, Mobile Streams (LSE: MOS) is a global mobile content retailer with Liberty Media as its strategic partner and investor.

The Company retails a range of wide range of mobile content including full-track downloads, truetones, polyphonic ringtones, videos, graphics and games.

Mobile Streams sells its content directly to consumers through its Ringtones.com mobile internet superstore as well as through the content portals operated by many of the world's largest mobile network carrier groups.

Mobile Streams has wholly owned subsidiaries in the USA, UK, Germany, Argentina, Brazil, Mexico, Chile, Columbia, Venezuela, Australia, Hong Kong and Singapore and has approximately 75 employees.

For more information, please go to www.ringtones.com and www.mobilestreams.com.

About Fireworks International

Fireworks International is ContentFilm’s international television distribution division with over 3,000 hours of high quality and commercially appealing programming including an extensive slate of major drama series, non-fiction entertainment, kids’ animation and live action series, TV movies, mini-series and special event programming. Recent additions include primetime drama series THE WILD ROSES, hit crime drama series THE BORDER and the heart-warming family drama series, HEARTLAND. The catalogue boasts brand new U.S. tween comedy THE ASSISTANTS, family comedy series FAMILY BIZ and recently released kids programming such as HALF MOON INVESTIGATIONS and YOUNG DRACULA. New non-fiction programming includes the revealing documentary series SECRET WORLDS, high-octane reality adventure series SPECIAL OPS MISSION, lifestyle specialty series STEVEN AND CHRIS and award-winning talk show THE HOUR. The Fireworks International Digital Division offers a raft of offbeat comedy and drama programming suitable for multi-platforms including the sensational drama series DARK PATH CHRONICLES, action adventure comedy series, THE ENFORCERS, award-winning cross-platform series, CELL and Ring Tales’ DILBERT. In addition, Fireworks International offers over 200 U.S. network mini-series TV movies and specials including the Annual U.S. PRIMETIME EMMY AWARDS shows. This new product is combined with the large and valuable Fireworks International library catalogue which is complemented by a slate of formidable television shows including MUTANT X, RELIC HUNTER and Gene Roddenberry’s ANDROMEDA.

Ringtones.com launches in the US

From Victoria Tayler of Mobile Streams — Tue, 05 May 2009 10:00:00 +0000

The global mobile phone content retailer, Mobile Streams (strategic partner of Liberty Media), announces the off-portal launch of its popular mobile internet store, www.Ringtones.com.

Mobile phone users in the US will now be able to access directly www.Ringtones.com and the over 20,000 ringtones available from music industry stars such as Katy Perry, Coldplay, Flex and J. Holiday. In addition to MP3 ringtones and polyphonic ringtones, subscribers to the store can also choose from a wide selection of graphics and games. The store boasts thousands of pieces of content provided by more than 500 different music publishers and labels as well as media content suppliers.

Mobile Streams CEO, Simon Buckingham said: “Mobile Streams has been retailing mobile content on-portal for more than five years in the US, but the launch of the off-portal www.Ringtones.com site marks the first major effort we have put into launching an off-portal destination in this market. Friendly billing solutions coupled with a growing volume of search queries for mobile content make the timing of this launch appropriate”.

www.Ringtones.com is powered by Mobile Streams’ technology platform, MultiMobi. Designed and built by Mobile Streams, MultiMobi ensures that customers have an uncomplicated shopping experience with advanced features such as: arrival reactivity, storefront personalization, dynamic content generation and one-click purchasing.

"Ringtones.com is our flagship consumer brand and we look forward to welcoming new customers in the key US market," added Simon Buckingham.

Ringtones.com has already been launched as an off-portal mobile content store in the UK and Argentina, continuing Mobile Streams’ strategy of building an off-portal retailing business to supplement its existing on-portal content retailing operations.

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Enquiries

Mobile Streams Plc +44 20 7665 8240
Simon Buckingham, Chief Executive Officer
James Colquhoun, Finance Director
Victoria Tayler, Public Relations Manager +41 79 4301915

Nominated Adviser +44 20 7383 5100
Grant Thornton UK LLP
Philip Secrett

Notes to Editors

About Mobile Streams

Mobile Streams is a leading mobile content retailer providing managed mobile content services to some of the world’s largest mobile phone network operators including 3, AT&T, Movistar, Optus, SingTel, Telcel, TIM and Vodafone.

The Company also offers mobile internet services directly to consumers through sites powered by its “Ringtones.com” brand.

Mobile Streams operates subsidiaries in the USA, UK, Germany, Argentina, Brazil, Mexico, Chile, Columbia, Venezuela, Australia, Hong Kong and Singapore and has approximately 70 employees.

For more information, please go to www.mobilestreams.com.

Mobile Streams partners with Bango as it launches
m.Ringtones.com in the USA

From Victoria Tayler of Mobile Streams — Tue, 05 May 2009 9:00:00 +0000

Mobile Streams announced today that it is using Bango’s mobile payments services for the recent US launch of m.Ringtones.com, part of its popular mobile megastore, www.Ringtones.com. With a presence on dozens of mobile operator portals around the world, Ringtones.com now offers its extensive choice of content channels directly to the US mobile consumer through m.Ringtones.com with off-portal WAP payments powered by Bango.

For a competitive subscription charge of just $9.99 per month, m.Ringtones.com customers have over 35,000 music tracks and artists to choose from including a wide range of homegrown and international favorites such as Katy Perry, Coldplay, Flex and J. Holiday. The store offers limitless content choices with everything from polyphonic and MP3 ringtones to wallpaper and games.

“According to Nielsen Mobile, 40 million people in the US regularly browse the mobile web and many of these will be entering “ringtones” in their search boxes,” said Ray Anderson, CEO of Bango. “We are pleased to be working with Mobile Streams as they bring their premier mobile internet site to the US.”

“With our mobile retail knowledge and expertise, we ensure that our customers receive a warm experience when shopping with us including uncomplicated purchasing and trouble-free billing. We selected Bango to power our mobile payments for the US as their service provides this simple and reliable payment experience,” commented Simon Buckingham, CEO of Mobile Streams.

Mobile Streams provides their customers with a mobile web browse and buy billing flow for m.Ringtones.com which is as familiar as using a standard website. This “safe” mobile web approach from Bango is already powering subscription services for the Big 6 content providers in the US where subscription is the mainstay of the mobile content market. Compared to other payment methods, Bango’s WAP payment experience delivers the highest conversion rates and fewer consumer complaints.

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Enquiries

Victoria Tayler
Public Relations Manager
Mobile Streams
e: victoriat@mobilestreams.com
m: +41 79 4301915

Sarah Keefe
VP Marketing
Bango
e: sarah@bango.com
m: +44 7786 932016

Notes to Editors

About Mobile Streams
Founded in 1999, Mobile Streams (LSE: MOS) is a global mobile content retailer with Liberty Media as its strategic partner and investor.

The Company retails a range of wide range of mobile content including full-track downloads, truetones, polyphonic ringtones, videos, graphics and games.

Mobile Streams sells its content directly to consumers through its Ringtones.com mobile internet superstore as well as through the content portals operated by many of the world's largest mobile network carrier groups.

Mobile Streams has wholly owned subsidiaries in the USA, UK, Germany, Argentina, Brazil, Mexico, Chile, Columbia, Venezuela, Australia, Hong Kong and Singapore and has approximately 75 employees.

For more information, please go to www.ringtones.com and www.mobilestreams.com.

About Bango
Bango delivers the technology that makes the mobile web simple. Bango created the world's first global exchange for the mobile web. By providing a common integration point for brands, businesses and individuals, Bango removes the complexities that make the mobile web difficult to exploit.

Bango is quoted on the London Stock Exchange (AIM:BGO). Learn more at www.bango.com

Mobile Streams gets on the celebrity bandwagon with new retail portal wap.MobileCelebs.com

From Victoria Tayler of Mobile Streams — Mon, 27 Apr 2009 10:00:00 +0000

The dedicated celebrity mobile internet portal, wap.mobilecelebs.com, has been launched today by global mobile retail experts, Mobile Streams. With ‘celebrity’ being one of the most searched terms on mobile search engines, Mobile Streams are responding to consumer needs with this dedicated portal for all the latest pictures and celebrity gossip.

In addition to being able to access the latest news and gossip from celeb-land, wap.mobilecelebs.com customers can also download tones and pictures from their favourite stars such as Tom Cruise, Beyonce, Justin Timberlake, Katy Perry, Rihanna, Brad Pitt and Angelina Jolie.

Simon Buckingham, CEO of Mobile Streams said: “When our research showed a growing trend for celebrity information, we developed this one-stop-shop so that customers could find everything they needed on one easy to use site. We look forward to wap.mobilecelebs.com being as popular as our other dedicated mobile retail brands”.

wap.mobilecelebs.com will also be powered by Mobile Streams’ advanced proprietary technology platform, MultiMobi and its new Intelligent Purchase feature ensuring that customers see the content that it most likely to be of interest to them.

In addition to wap.mobilecelebs.com, Mobile Streams also operate a number of other dedicated mobile content portals including www.mobilecomedy.mobi; www.mobilewallpaper.com; www.mobilegamer.mobi as well as the globally successful www.ringtones.com.
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Enquiries

Victoria Tayler
Public Relations Manager
e: victoriat@mobilestreams.com
m: +41 79 4301915

Notes to Editors

About Mobile Streams

Founded in 1999, Mobile Streams (LSE: MOS) is a global mobile content retailer with Liberty Media as its strategic partner and investor.

The Company retails a range of wide range of mobile content including full-track downloads, truetones, polyphonic ringtones, videos, graphics and games.

Mobile Streams sells its content directly to consumers through its Ringtones.com mobile internet superstore as well as through the content portals operated by many of the world's largest mobile network carrier groups.

Mobile Streams has wholly owned subsidiaries in the USA, UK, Germany, Argentina, Brazil, Mexico, Chile, Columbia, Venezuela, Australia, Hong Kong and Singapore and has approximately 75 employees.

For more information, please go to www.ringtones.com and www.mobilestreams.com.

Mobile Streams’ technology platform gets an upgrade and a new name

From Victoria Tayler of Mobile Streams — Thu, 23 Apr 2009 13:25:00 +0000

Mobile Streams announces today the launch of Intelligent Purchase technology on its impressive proprietary mobile distribution platform MultiMobi (formerly known as Vuesia). The changes will benefit customers across their multiple direct-to-consumer portals including the mobile superstore: www.ringtones.com.

The new Intelligent Purchase feature enables Mobile Streams to identify each customer as they enter a site and from the first screen ensure that they are being served content based on initial browsing results or, for repeat customers, content based on their previous browsing and purchase characteristics. In addition to www.ringtones.com, the technology will be featured on other popular portals such as: www.mobileComedy.mobi; www.mobileWallpapers.com and www.mobileGamer.com.

“With over ten years of experience in the mobile content market, we appreciate that our customers are on-the-go and need to find what they are looking for with the minimum of searching and move seamlessly to the shopping basket. Our MultiMobi platform is at the cutting edge of mobile content retailing and we are committed to making improvements that will be of direct benefit to our customers,” commented, Mobile Streams CEO, Simon Buckingham.

As well as the new intelligent purchasing technology benefiting its retail customers, Mobile Streams’ media partners who use MultiMobi to power their mobile retailer portals will also reap the benefits. Other capabilities that these partners currently benefit from include MultiMobi’s simple content ingestion, encoding, delivery, billing and reporting.

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Enquiries

Victoria Tayler
Public Relations Manager
e: victoriat@mobilestreams.com
m: +41 79 4301915

Notes to Editors

About Mobile Streams

Founded in 1999, Mobile Streams (LSE: MOS) is a global mobile content retailer with Liberty Media as its strategic partner and investor.

The Company retails a range of wide range of mobile content including full-track downloads, truetones, polyphonic ringtones, videos, graphics and games.

Mobile Streams sells its content directly to consumers through its Ringtones.com mobile internet superstore as well as through the content portals operated by many of the world's largest mobile network carrier groups.

Mobile Streams has wholly owned subsidiaries in the USA, UK, Germany, Argentina, Brazil, Mexico, Chile, Columbia, Venezuela, Australia, Hong Kong and Singapore and has approximately 75 employees.

For more information, please go to www.ringtones.com and www.mobilestreams.com.

Fireworks International selects Mobile Streams as mobile content distributor

From Victoria Tayler of Mobile Streams — Tue, 07 Apr 2009 17:00:00 +0000

Fireworks International, the television distribution arm of ContentFilm plc, announced today that they have signed an exclusive mobile content distribution agreement with mobile retail experts Mobile Streams. The deal includes a range of popular animation programmes and other assets that will be distributed by Mobile Streams to over 50 operator partners as well as via its mobile internet shops.
The content includes cartoon and animation favourites from the ZAC Toons catalogue such as ‘ABC Wid da Mob’; ‘Blood Red’; ‘Crazy Cabbies’ as well as a series of comedy shorts originally produced by Zeppotron. In addition, Mobile Streams will be retailing the well-known ‘Spy Games’ which features everything from dynamite bricks to bombastic boomerangs as the games takes players through a seemingly never-ending battle between Agent Black and Agent Red.
Mobile Streams will place these properties on-portal with mobile operators around the world as well as making them available on the mobile content superstore, www.Ringtones.com which offers customers thousands of pieces of content to download. The Fireworks International properties will also be added to the content specific retail portal www.mobilecomedy.mobi.

Simon Buckingham, founder and CEO at Mobile Streams commented: “We are pleased to have secured mobile distribution rights from Fireworks International and look forward to delighting our customers both on and off-portal with these new and exciting downloads.”

Jonathan Ford, Senior Vice-President at Fireworks International commented, “We have dealt with Mobile Streams for a number of years now so they were an obvious choice as our mobile distribution partner. With so much experience in the mobile retail market they have a strong distribution network in place as well as the advanced technology to make the mobilisation of our content trouble free and available to customers in no time.”

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Enquiries

Victoria Tayler
Public Relations Manager
e: victoriat@mobilestreams.com
m: +41 79 4301915

Notes to Editors

About Mobile Streams

Founded in 1999, Mobile Streams (LSE: MOS) is a global mobile content retailer with Liberty Media as its strategic partner and investor.

The Company retails a range of wide range of mobile content including full-track downloads, truetones, polyphonic ringtones, videos, graphics and games.

Mobile Streams sells its content directly to consumers through its Ringtones.com mobile internet superstore as well as through the content portals operated by many of the world's largest mobile network carrier groups.

Mobile Streams has wholly owned subsidiaries in the USA, UK, Germany, Argentina, Brazil, Mexico, Chile, Columbia, Venezuela, Australia, Hong Kong and Singapore and has approximately 75 employees.

For more information, please go to www.ringtones.com and www.mobilestreams.com.

About Fireworks International

Fireworks International is ContentFilm’s international television distribution division with over 3,000 hours of high-quality and commercially appealing programming including an extensive slate of major drama series, factual entertainment, kids live action comedy and drama series, TV movies, mini-series and special event programming.
Recent additions include hit drama series, THE WILD ROSES, crime thriller series, THE BORDER and heart-warming family drama series, HEARTLAND; BLOOD TIES, twenty-two hours of mystery drama with more than a touch of the supernatural; brand new U.S. tween comedy THE ASSISTANTS; Mondo Media’s MONDO MINI SHOWS catalogue featuring a raft of offbeat comedy programming; children's programmes HALF MOON INVESTIGATIONS, FAMILY BIZ and ROBOTECH; plus over 200 U.S. network mini-series and TV movies; and specials including the Annual U.S. PRIMETIME EMMY AWARDS shows. This new product is combined with the large and valuable Fireworks library catalogue which is complemented by a raft of formidable television shows including Gene Roddenberry's ANDROMEDA, MUTANT X and RELIC HUNTER.

Mobile Streams bucks the economic downturn with solid annual results

From Victoria Tayler of Mobile Streams — Wed, 25 Mar 2009 5:30:00 +0000

Showing a trading profit in its full year trading statement issued yesterday, global mobile retailer, Mobile Streams, looks to be making positive progress in the current economic climate. The implementation of their strategy to retail mobile content directly to consumers as well as through mobile operators has been a key aspect of the Company's success.

Commenting, Chairman Roger Parry said: "Mobile Streams focused in 2008 on its key customer relationships and core operations, which in part led to the planned reduction in revenues seen year on year. Revenue was also impacted by the continued immaturity of the Mobile Internet with frequently changing regulatory regimes. The Company has started 2009 with a lower cost and simpler organizational structure enabling it to focus on its key customers whilst continuing to investigate and invest in new business opportunities."

Strategic highlights for the year included building relationships with key partners, obtaining new licensing agreements with major media companies such as The Press Association and Turner Broadcasting Systems (Cartoon Network) and launching more consumer services powered by www.Ringtones.com.

Simon Buckingham, CEO, added: "Mobile Streams made substantial progress during 2008 generating operational efficiencies and focusing on our key partners. We have also continued to extend our content catalogue by building on existing relationships and in forming new partnerships. I remain excited by the ongoing changes in the mobile media industry and am committed to exploring new business models to complement our established 'on-portal' operator business and the emergent 'off-portal' business marketed directly to the consumer and powered by www.Ringtones.com."

Mobile Streams Launches HBO Mobile Retail Portal

From Mobile Streams — Tue, 17 Mar 2009 9:00:00 +0000

Mobile Streams announced today that it will launch HBO Mobile, a mobile internet retail portal for the premium television network Home Box Office (HBO). As HBO Mobile's retail partner, Mobile Streams will make the portal available to customers throughout the UK, Europe and South Africa.

The HBO Mobile retail site will offer personalization content (i.e. ringtones and wallpapers) from popular and award-winning HBO shows such as Flight of the Conchords, Big Love, True Blood, Rome, Entourage, The Sopranos, Sex and the City and The Wire.

"The content available on HBO Mobile will keep fans coming back for more," commented Simon Buckingham, CEO of Mobile Streams. "The site is user-friendly making content easy to find, download and watch anytime, anyplace."

The mobile internet site is being managed and hosted by Mobile Streams on the purpose built proprietary platform, Vuesia. Mobile Streams also provides HBO with global mobile content distribution via its on and off-portal channels around the World.

"We are very glad to be partnering with Mobile Streams once again, to offer our brands to mobile audiences around the world," said Stanley Fertig, Senior Vice President, HBO International. "We look forward to building our relationship with one of the most successful distributors in the mobile industry."

-ends-

Enquiries

Victoria Tayler
Public Relations Manager
Mobile Streams
e: victoriat@mobilestreams.com
m: +41 79 4301915

Notes to Editors

About Mobile Streams

Founded in 1999, Mobile Streams (LSE: MOS) is a global mobile content retailer with Liberty Media as its strategic partner and investor.

The Company retails a range of wide range of mobile content including full-track downloads, truetones, polyphonic ringtones, videos, graphics and games.

Mobile Streams sells its content directly to consumers through its Ringtones.com mobile internet superstore as well as through the content portals operated by many of the world's largest mobile network carrier groups.

Mobile Streams has wholly owned subsidiaries in the USA, UK, Germany, Argentina, Brazil, Mexico, Chile, Columbia, Venezuela, Australia, Hong Kong and Singapore and has approximately 75 employees.

For more information, please go to www.ringtones.com and www.mobilestreams.com