Last week we started sharing our top KPIs that every marketer needs to track.
In parts one and two of this three-part blog series, we shared the top seven essential KPI metrics that every marketer needs to know. These KPIs help you to demonstrate your value to your executives, show how your marketing team generates profit for your company, and give you unparalleled insights into what campaigns are working and how to best spend your marketing budget.
In this final part of the series, we share the ultimate three KPIs you should track….. let's get started!
Analysing your search rankings helps you determine the success of your SEO campaigns. Everything changes fast in the SERPs, so you may be thinking that it is not the best metric to determine the overall success of your marketing campaigns.
However, because things change quickly, it keeps you on your toes. You must keep track of search rankings to ensure that you are not wasting time and resources following an SEO strategy that does not work or has become outdated.
Anything from a technical update to new content on your website, or even new backlinks can change your rankings. Google algorithm updates are often known to mix up positions for even major brands.
As such, keep track of your search rankings for all your major keywords to ensure the success of SEO campaigns, and in turn, generate more organic traffic to your website. You can track search rankings on Google Search Console and most SEO tools, such as SEMRush and Ahrefs.
As a marketer, one of your main channels may be social media. There are two KPIs that are good for measuring the overall performance of social media (and many others that are also helpful depending on the specific goals of your brand). Follower growth and engagement metrics (such as likes, comments, and shares) are two key KPIs for every social media marketer.
Follower growth is a great KPI because it indicates a growth in brand awareness (which is often the main goal of social media).
While follower growth is an excellent and essential KPI to measure, when it comes to social media, pairing it with engagement helps you build a clearer picture. If your follower count is growing but your engagement is not, this indicates that something is wrong. You are not attracting the right type of followers or that your social media content is not resonating with your audience.
Last, but not least on our list of essential KPIs is customer retention. You may be thinking that this is not a marketing KPI, but it really is something that every marketer should be thinking about.
Customer retention gives you an understanding of how the messaging for your marketing campaigns is being received.
With high customer retention, the more recurring revenue you can generate for your business and the more upsells and cross-sells you can secure later.
As a marketer you know that it's much easier to sell to a warm lead than a cold one, so reviewing your customer retention rate can be a great way to notice gaps in your marketing strategy and start publishing campaigns that can get a high return because you are targeting existing customers.
KPIs are important for marketers. They are how you measure the success of your campaigns. But with marketing covering so many mediums and trying to achieve so many goals, it can be difficult to keep sight of which metrics really need to be measured. These 10 KPIs are the overall essentials that every marketer should know about and be reviewed regularly. However, ultimately every business is different and depending on your short or long term goals you will probably want to throw a few other KPIs in there too.
In the comments, let us know what is your most essential KPI for measuring the success of your marketing campaigns.
See inspirations here:
Having a handy content curation tool to help you out can save you a lot of time and frustration with your strategy. Streams is a powerful marketing tool that can help you find trending content in your niche. Try it out today by signing up for a 14 day free trial!