Gaming is an industry that has an audience that is tapped in and connected with technology. This digital native audience quickly consumes content and is active on numerous platforms. As such, exposure to content means that trends come and go fast.
Gaming companies and especially marketers within those companies already have pretty full plates. It can be a laborious task to try to stay on top of all the trends that appear within gaming. But you don't need to stay on top of them all – just the ones that stick.
Gaming influencers can help you do this. If you work in the gaming industry you should have feeds on every platform that are packed full of content from top influencers. In gaming, most influencers use platforms like Twitch, Discord, and YouTube to connect with their audiences. By following top influencers on these platforms you can quickly spot when new trends start emerging and create content around those trends.
Here are 7 top gaming influencers you need to follow to stay on top of gaming trends.
1. Jacksepticeye - YouTube
Jacksepticeye is an Irish gaming influencer, with over 17 million YouTube subscribers (as of March 2022) and over 8 billion combined views on his YouTube videos. Those stats make him the most popular YouTube channel in Ireland.
He is best known for his vlogs and comedic Let's Play series which can both provide your gaming business with insights into what gamers are interested in at the present moment. One of the great things about Jack is that his content adapts to his audience's needs very quickly and he, therefore, plays everything from indie titles to AAA games to give you insights from across the industry.
2. Cupquake - YouTube
One of the great challenges within the gaming industry is that the audience is so large and varied that it's hard to keep on track of everything that is happening. That's why you need to follow a variety of influencers.
Tiffy Garcia, aka Cupquake, is a different type of influencer from Jacksepticeye. The first point worth making is that she is female and part of a growing group of female influencers and can help you understand what female gamers are focused on. She is a variety gamer who uploads to her YouTube channel almost daily and includes a range of genres from horror to puzzle games.
3. Messes Gaming - TikTok
Emily also known as Meeses Gaming, is a feminist gamer. She is popular on numerous platforms and has 34.4K followers on TikTok. That number might seem small compared to other names on the list but her account has been growing fast and is definitely one to follow.
The growth of her account shows that she clearly resonates with a lot of the gaming audience. She makes particularly great content that highlights issues of inclusivity for women and LGBT+ audiences in gaming and is focused on uplifting women in the gaming industry.
4. Ewokfn -Instagram
Ewok is a 16-year-old deaf gamer from Los Angeles. He becomes the FaZe Clan’s first trans member and has had particular success on Instagram (a platform not typically associated with gamine). He also has 146K YouTube subscribers.
He is primarily a Fortnite player but also plays Krunker, Roblox, and Minecraft. To understand trends in these games, he is a great account to follow.
5. TSM_MYTH - Twitch
At only 19 years old, Ali Kabbani, also known as TSM_MYTH, has over 4.9M Twitch subscribers and is almost equally popular on YouTube. His livestreams and videos focus on games like Fortnite and Minecraft, two of the most popular games around.
6. DAKOTAZ – Twitch
Brett Hoffman is an American Fortnite player with over 3.5M Twitch subscribers. He uploads almost daily to both Twitch and YouTube, making his platforms a goldmine of content that you can use to keep your finger on the pulse of all the latest Fornite trends.
7. Loserfruit - 2.7M Twitch Subscribers
Kathleen Belsten, also known as Loserfruit, is an Australian Twitch live streamer, YouTuber, professional gamer, and all-around influencer.
She is one of the most popular female content creators in the gaming industry and rose to fame with her Overwatch and Fortnite videos.
Influencers are key to staying on top of gaming industry trends. If you work in gaming, you need to be following a lot of them and these 7 are some of the best for keeping their finger on the pulse and even setting trends themselves.
See inspirations here:
We connect brands and global audiences through the power of content and leading intelligence. Contact us to discover how we can help.
Our Streams content marketing tool allows brands to understand what content is hot and discover new content trends before anyone else. Sign up for a 14 day free trial today!
