Are you having trouble generating blog ideas for your small business? You already have a lot of other things going on and blog idea generation takes up too much time. According to Optimonster, small businesses that prioritize blogging are 13x more likely to have a positive ROI on their efforts.
So, it's definitely worth putting the time into blogging. But it's also possible to generate blog ideas faster than you thought. In this blog, we cover four quick idea generation tactics that will help you think of some great blog topics in 15 minutes or less.
Blog ideas that pop off the top of your head only get you so far. With no research into whether it is a good topic to cover, that your audience is interested in, you have no idea how well you can expect the content to perform. Besides, you can start running out of ideas pretty quickly.
If you feel like you've hit a creative block with your blog, try out these quick tricks to get ideas flowing again.
You might be thinking that taking a survey or poll is a lot of work or will take more than 15 minutes. However, with polls on social media platforms like Instagram, Facebook, and Twitter, you can ask your audience some quick questions about the type of content they want to see.
Simply put up a quick post on the social media platform your audience most frequents, leave it for a few hours and come back to check the results. This requires only 5 minutes of your time and can provide you with some great insights into what your audience wants to learn about.
What is working well on other blogs and publications in your industry? Once you find successful content, look at how you can put your own unique spin on it. What additional information or unique perspective can your small business provide, that will be of added value to your audience.
To find what topics there are some great tools you can use. You can check on Google Trends what topics are increasing in popularity. You can see what questions and threads are being most commented on, on platforms such as Quora and Reddit.
There are also tools such as Streams that can show you what content is trending around a keyword you search, and it also scores that content. This helps you discover and understand what content will engage your audience.
Open a new incognito window in your Chrome browser. Do a quick Google search for some topics you think could work well for your blog.
As you type in your query, Google will auto-suggest some searches that people are already searching for. These are great suggestions that you can use to identify ideas for blogs and modify them into blog titles.
Amazon reviews are a treasure trove of brilliant blog ideas. It might seem like an odd place to look for a blog idea, but once you start searching you will see many great topics.
Look for leading books in your industry or in the topics you would like to cover in your blog. You can also look for books written by your reader's favourite authors. Then start skimming through the reviews. You will find many longer or more in-depth reviews that will share what they enjoyed learning about in the book and what they would like to learn more about or feel the book did not cover well enough.
You can then take these topics and create specific blog posts around them to fill in the knowledge gap.
Generating blog ideas for your small business doesn't need to take hours. Using the above methods you can quickly use some great tools to help you generate content ideas that will resonate with your audience and share with them the knowledge they are interested in.
See inspirations here:
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