Content trends by: Lauren Nicole Coppin Campbell


Content trends by: Lauren Nicole Coppin Campbell

Who are you? 

 

Name: 

Lauren Nicole Coppin Campbell 

 

What do you do: 

 

Content creator, founder of Fashion Killer and Lauren Nicole Digital, and a plus-size model.

 

Background: 

For the last eight years, I've worked as a content creator and writer, producing editorial and imagery for fashion and beauty brands in the UK and globally. Hired to work closely with retailers to create engaging and innovative content that connects my audience to their products. More recently, I've worked with the likes of New Look, River Island and other fashion retailers to produce content solely for their channels through my creative agency Lauren Nicole Digital. 

 

Deets: 

Instagram:

@LaurenNicoleFK 

@FashionKiller.Uk 

@LaurenNicoleDigital 

 

What content trends are you seeing? 

 

As the world shifts and more people look to follow creators that look like them and who they can relate to, the kind of content people are making has also changed. More and more creators are looking to engage and captivate their audience in different ways. Moving more away from the standard outfit of the day image, and more towards producing informative and creative content. As the landscape changes, a new league of plus-size/curvy creators have found themselves growing their platforms and inspiring their audience. 

 

@JnayDaily

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Janea Brown ✨ (@jnaydaily)

 

Janea Brown's bio reads; "here to encourage you to live your best life through a happy home and healthy mind!" And her feed doesn't disappoint. Best described as the visual version of drinking a hot choco on a cold evening, Janea's grid gives you all the fuzzy feelings. Curated to perfection, Janea presents the kind of aesthetic you'd see thousands pin on Pinterest, but rarely see include a black, plus-size woman. A refreshing sight. 

 

Content discovery recommendations:

 

@FrancescaPerks

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by FR✿NCESCA PERKS (@francescaperks)

 

The self-titled, 'a bit fat blogger and vlogger', has amassed 55.4K followers over the last few years. Her vibrant style and charm has made her one of the most fun accounts to follow and led her to work with some of the most well-established fashion and beauty brands the high street has to offer. 

 

Content discovery recommendations:

 

@David_Fadd

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by ✖️"DAVID-FADD" ⛓ (@david_fadd)

Typically, when we talk about plus-size creators, we usually refer to femmes/women. But in recent years, more and more male creators have launched onto the scene. Showing us the topic of fashion isn't just reserved for women, but more importantly, plus-size men can and should look and feel as good, as their female counterparts. Between modeling and showing off his style, David inspires his male and female followers to embrace their style and feel empowered. Daring to be bold. 

 

Content discovery recommendations:

 

@AbiMarvel 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Abisola Omole (@abimarvel)

Plus-size fashion can often feel like a choice between two extremes. Either finding clothes that feel incredibly sexy, femme and out there or overtly outdated, mature and modest. Abisola Omole's take on life but more importantly, aesthetics and fashion is one we usually see reserved for those who are a size 8. Abi's clean, minimalistic style has caused her to amass over 10 thousand followers through a lockdown. Making her a go-to person for all things style, interior and lifestyle. 

 

Content discovery recommendations:

 

@CallieThorpe

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Callie (@calliethorpe)

Despite not necessarily being a newbie, Callie Thorpe creates the kind of well-rounded content that makes you feel like you've got an internet best friend. From travel to food, home interior, lifestyle, beauty and style; there's not a base Callie has not touched and produced authentic, beautiful and informative content. 

 

Content discovery recommendations:

 

@MakeupByShaniah 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by s h a n i a h🎨 (@makeupbyshaniah)

For all things beauty, Shaniah is your woman. There's not a look she can't achieve; from mind-blowingly good Halloween looks to celebrity-inspired makeup. Shaniah has amassed 29.3K Instagram followers, and 15.2K Youtube subscribers, while working with brands like Benefit Cosmetics. 

 

Content discovery recommendations:

 

@EmmaTamsinHill

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Emma Hill (@emmatamsinhill)

Emma Tamsin Hill is best known for her outlandishly funny, honest and charismatic personality. Having amassed 93K followers on Instagram and 124k subscribers on Youtube, the founder of AllBody, presenter and content creator has developed a cult-like following in the space of a few years. Tackling topics such as; body confidence, sex-positivity, wearing whatever you desire and being unapologetically yourself; Emma is one to watch. 

 

Content discovery recommendations:

 

@AliseJane_Photo

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Alise Jane (@alisejane_photo)

 

Typically, the person behind some of your favourite content creators’ images, Alise Jane inspires her followers to be creative no matter their size. Between showing behind the scenes, guides on how to create timeless content and posting her own self-portraits; the photographer and curvy style blogger continues to empower her followers to get behind and in front of the camera. 

 

Content discovery recommendations:

 

As a creator, what Streams searches would you recommend? 

 

girl left

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