Content Trends by: The Design Agency Owner


Content Trends by: The Design Agency Owner

Team Streams

January 10th, 2021

Content Trends by: The Design Agency Owner

 

Who are you? 

 

Matt Bigg

 

Background:  

 

Worked in London. Worked for advertising agencies. Worked for web agencies. Then set my own agency up. That was 20 years ago. That is still going. I have taken on a few other projects as well. If you want to know anything more about me check out - http://matthewbigg.com

 

Deets:

 

Instagram: @mattbigg

Twitter: @mattbigg

 

Content trends for 2020

 

So, an interesting year for content. Where do you start. Covid. Trump. Brexit. You know what, I am going to start with Burger King.

With so many bad things happening in 2020 some nice, positive messaging started to appear on our screens. Lets take a look first at what Burger King did.

They were all about helping out their “friends”

 

 

And they didn’t just stop there. During the 2nd wave of lockdowns, they gave over their social media accounts to help out the smaller independents

 

 

And finally, they also threw in some great work with Stevenage Town FC.

Check this out.

 

 

All in all a very good year for Burger King.

Starbucks took a very positive stance on diversity. This is beautiful

 

 

And then ITV got the whole Lockdown Zoom thing perfect with this advert

 

 

Even Tesco managed to get rid of the naughty list this Christmas 

 

 

But it wasn’t just them trying to do the right thing at the end of the year. The John Lewis advert “dropped” this Christmas, with reduced hype than normal and was all giving a little love.

 

 

To view all the John Lewis adverts, since 2007 check out this blog post - https://www.thecollectivedesign.co.uk/ the-john-lewis-christmas-adverts/

 

As a Design Agency owner, what Streams searches would you recommend?

 

 

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