Content Trends By: The Property Consultant


Content Trends By: The Property Consultant

Team Streams

January 16th, 2021

Content Trends By: The Property Consultant

Who are you?

 

Jennifer Mullucks

 

What do you do?

 

I am a property finder, also known as a buying agent, property consultant or search agent. I  source unique and wonderful properties for my clients who may not have the time or know how to find and purchase their next home. 

Think of beloved British TV show Location, Location, Location presented by our founding father Phil Spencer and the delectable Kirsty Allsopp, although I can’t knit Christmas decorations like her, ultimately we do what they do for the show but in real life. 

 

Background: 

 

Twenty-two years of experience in the property industry starting off in lettings and sales in Prime Central London and for the past 12 years working as the Regional Partner for Garrington Property Finders in the East of England. 

There are in fact over twenty of us at Garrington who are on a daily basis assisting our clients to find their dream home somewhere in the UK. My patch is quite large, although many of my searches tend to end up with me digging for hidden gems in central Cambridge and its surrounding villages.

When I’m not searching for properties, you’ll find me walking about Cambridge with my sausage dog, Archie, or training for my next venture to raise funds for the Arthur Rank Hospice Charity which is a cause close to my heart.

 

Details:

 

Instagram: @jmullucks_cambridgeproperty

LinkedIn: @jennifermullucks

Website: https://www.garringtoneast.co.uk/

 

What does a property finder do?

 

I can’t count the number of times people have said to me ‘I would love to do your job it must be so much fun!’. Well, it is actually, but it is also an all-encompassing role.

A search isn’t limited to just the property requirements set by a client, but also their lifestyle needs. It is, for example, no use buying a beautiful property if you don’t like the outlook, it suffers from road noise or it’s too far from your friends and family. 

Buying a property is one of the biggest financial commitments people make in their lifetime, therefore many see it as a logical step to engage and pay for a buying agent’s help to deliver a positive result and provide assurance. 

Sourcing off market opportunities, negotiating the price and seeing the purchase through to a successful completion can be a long and tricky process if you don’t  know what you are doing.

 

What content trends are you seeing?

 

The property industry has always fascinated people, and over recent years has become much more accessible to the general public through the likes of property TV programmes, online property portals and social media. The speed at which the industry has evolved has created a whole new wave of content.  

The trends we are seeing are anything from online seminars and virtual property market updates from key players in the global real estate market to ‘access all areas’ social media channels from agents on the ground, and of course, feeding our obsession, particularly with luxury properties. Netflix has a plethora of shows including Million Dollar Beach House and Selling Sunset.

 

 

A big game changer has been the introduction of virtual tours and 3D floor plans as part of property details. The pandemic has fast tracked these virtual viewing tools as an essential feature. Having worked with overseas buyers for years, Garrington is well equipped to provide their clients with additional video access to show the property in full by using advanced video software.  

Although some people within our industry still swear by good old-fashioned call out cards and a regular letter drop down one of their local residential streets, to keep up with the big players in our business, it is crucial to be ‘plugged’ in and up to date with new developments in the forever changing world of technology. 

Together with video tours, estate agents who are social media savvy are happily showcasing their listings across all their social media platforms and staging homes to allow buyers to easily imagine themselves living there. Some agents have even reported that they’ve found tenants or purchasers solely through their social media outlets. 

The beauty of social media and the access we’re offered online is that the sources of inspiration are endless. Whether a buyer is looking for a new place to live or looking for ideas to improve their current home, Instagram and other platforms are a great resource.

Some of my favourite people to follow on social media are the likes of - Laura Adkins: @lauraadkininteriors  for the gorgeous interiors she creates.

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Laura Adkin (@lauraadkininteriors)

 

Lynsey Sweales from SocialB https://www.socialb.co.uk who gives great advice on how to position yourself in the market.

Finally, as an avid fan of Phil Spencer @philspencertv , I follow Move IQ  on pretty much every platform where you will find helpful tips on every aspect of buying a property https://www.moveiq.co.uk

 

As a Property Consultant, what Streams searches would you recommend?

 

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