Social media helps you connect with your customers. There are 3.78 billion social media users worldwide, and being able to connect with this huge network of people often means you can put your product or service in front of the people who would want to use it.
Finding the time to manage several social channels, interact with your audience, create and share content, can seem impossible for many smaller businesses.
You don't want to hire a full-time member of staff because your online community is rather small and a new team member is a big commitment. But you need some expert help to make sure your business is fully leveraging its social media potential. Hiring a freelancer sounds like the perfect solution.
In this blog, we will give you some top tips to ensure the social media freelancer you hire, will get the job done well.
The first step in attracting top social media managers for your freelance position is to create an attractive job description.
This does not mean fabricating information or using fancy language. This means giving the freelancer everything they need to know before applying and letting them know why you're a great company to work for.
What to include in your job description:
Posting your job ad in several places will help ensure you reach the widest net of candidates. Lots of social media freelancers use marketplaces like Upwork, People Per Hour, and Hubstaff.
You can also post your listing on job sites such as Indeed and Monster. Another great way to find social media freelancers is posting your job on Twitter and asking people to share the job posting with their network or tag a person they would recommend for the job.
The second you post your job, you may find you get an influx of proposals. Social media is a growing form of marketing. According to CNN, the 10-year job growth for social media roles is 10%. As such many new people are entering the field. You may get a lot of underqualified or under-experienced candidates applying who have not thoroughly read your job description.
Create a thorough screening process. Decide what technical skills and experience are a “must” and which additionals are a “nice to have.”
Ask clear questions that will help you gauge the candidate's ability and it's always great to look for someone who has previous experience in your industry.
Some basic things you want to see candidates demonstrate through their interview answers are:
If you’ve heard horror stories about hiring freelancers or listened to colleagues get frustrated with previous freelancers you have hired, one of the biggest complaints you will have come across is the quality of work.
Hiring freelance social media staff is like any other purchase you make in life – you get what you pay for.
Why do people pay hundreds, if not thousands of pounds for their Prada suits when they can get a good imitation for a fraction of the price? It is because they know that even after they send it to the dry cleaners a few times it will still be crisp and smart.
Experienced social freelancers will ask for a higher rate because they have additional knowledge that will help them deliver a successful social strategy. A less experienced freelancer might promise to deliver the same or better results for a fraction of the cost, but will often leave you stressed out chasing them for work, and with underperforming campaigns.
Finding a top social media freelancer is tough. There is stiff competition as many businesses know the value that creating social campaigns can bring to their company. It is important to take your time to find a quality freelancer. One that will connect with your brand and has the experience to deliver what you need. Take your time to vet candidates properly and don't jump into a contract with the first freelancer you meet simply because you have deadlines looming.
See inspirations here:
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