How Are NFTs Being Used By Marketers? [+ 3 Examples]

Have you seen #NFTs being talked about all over marketing Twitter? Us too. 

You can create some creative campaigns and enhance your customer relations with NFTs. 

“How?” I hear you asking. Well no worries, in this blog post we quickly condense all we have learned after weeks of researching NFTs and how they are being used in marketing. 

Why Should Your Brand Be Interested in NFTs?

NFTs are huge and they show no signs of slowing down in growth. 

NFTs in marketing are starting to catch the headlines with the growing popularity of the relatively new technology. 

It's not just the popularity that matters, it's that there are huge sums of money being invested and spent. For example, this time last year, Jack Dorsey’s first tweet sold for $2.9 million!

There was also the sale of the Nyan Cat meme by Chris Torres around the same time for $580,000.

In 2022, NFTs will represent a multi-billion dollar market. In the first half of 2021, they already reached $2.5bn in sales volume and in comparison experts predict this number to grow further for the first half of 2022. 

How Are Brands Using NFTs?

Here are three examples of how brands are using NFTs in their marketing:

Adidas

Adidas recently launched “Adidas for Prada re-source.” In collaboration with Prada it created a  digital art project that allowed fans to contribute to a tiled canvas that was made into an NFT and sold at auction. 

A 15% share of the final sale was split among the artists that  contributed, 80% was donated to non-profit Share Factory and the remaining 5% went to digital artist Zach Lieberman who curated the project.

Budweiser

Budweiser, one of the world's largest beer brands, announced in November 2021, that it would release 1,936 collectible NFTs.

The first NFT collection they released was called the “Budverse Cans Heritage Edition''. Each NFT was a digital beer can with a different design representing the year when Budweiser issued its first beer can.

The designs were created with historic photos, ads, and artwork from Budweiser's history. As a result, each NFT will act as a key to the Budverse, providing access to exclusive rewards and surprises.

This is a clever idea to use NFTs as a way to engage loyal fans through providing them with exclusive perks.

GAP

GAP recently released its first NFT collection. 

Like many brand’s who are dipping their toes into the NFT space, one component of GAPs NFT collection will be gaming. Gaming is a popular choice for NFT projects as it encourages users to continue to engage with the brand. 

They will release a limited collection of NFTs that feature work by Brandon Sines, the New York-based artist behind Frank Ape illustrations. 

The NFT have been reused with different pricing levels—the lowest, called “Common,” cost roughly £7 while the highest, “One of a Kind,” was sold in an auction format.

To Sum Up

NFTs have applications beyond generating income for digital artists. Brands can get creative and use them in their marketing campaigns. NFTs are a great way to provide access to exclusive perks for loyal customers and the current popularity of them means that they can be great campaigns to drum up interest around your brand. 

See inspirations here:

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