Your brand depends on organic marketing – even if you don’t already know it. Brand awareness, lead generation, reach, building trust with your audience; all of these things, and more, primarily depend on marketing to be achieved.
Marketing can be broken down into two types – paid and organic. Each has its advantages and disadvantages, and the best marketing strategies will use them both. But in this post, we are going to focus on organic marketing and how you can use it to generate long-term results for your brand.
Organic marketing includes all your marketing efforts to drive traffic to your site, generate and convert leads that do not use paid advertising.
Organic is a long-term strategy. With paid ads, you can often see results quickly because you pay for your reach. However, organic results grow steadily over time. Primarily, your organic marketing will aim to help your brand build brand awareness. Organic marketing strategies often involve establishing your brand or CEO as an authority within your niche by providing your audience with valuable, insightful content.
Many elements come under the umbrella term organic marketing, but the most important ones you need to focus on are:
Organic is an affordable and smart strategy for businesses of all sizes. One of the major benefits is that with organic marketing you are self-sufficient. You generate traffic and leads from your brand's marketing and are not reliant on third parties such as with paid advertising (where you are relying on the ad server).
But where should you start with your organic marketing? Here are three bulletproof strategies to ensure long-term success in your organic marketing.
Evergreen content is content that remains relevant no matter how much time passes. Many people are under a misconception that all content on the internet is evergreen. After all, a blog post doesn't disappear unless you delete it. But evergreen refers to more than simply being available for internet users to view. It has to also continue to provide value over time.
For example, if you publish an article titled “3 Powerful Mobile Marketing Trends You Need to Know About For 2022”, this will only be relevant for the year 2022. Once 2022 passes, no one will pay attention to it. Evergreen content continues to be valuable to your audience as time passes, and it should be easy to recycle or update. For example content such as tutorials, how-to guides and reviews can all be considered evergreen content.
One type of evergreen content that is hugely successful in lead generation is quizzes. When well-executed, quizzes are highly engaging for audiences, and they can be re-posted on social media every few months to present them again to new followers.
Organic marketing is often aligned with the business goals of building trust and boosting engagement with audiences.
The best way to do this is to establish a relationship with your audience through regular and direct contact.
Your brand needs to:
Blogging has become an underrated marketing tactic. With so many channels around, marketers have forgotten about their core. Blog writing for other reputable websites is a great way to boost your organic marketing.
By writing a guest post you can include a backlink or multiple backlinks to your own site, which will generate referral traffic and improve your SEO. The readers of the website on which you guest post will see that the site has recognised you as a trustworthy source, and this improves your relationship and trust with them.
You can establish yourself as an authority in your niche by posting on niche blogs. You can write content that demonstrates your expertise, share your unique and valuable insights, and in turn generate leads.
Mastering the art of organic marketing is simpler than you think. The key is consistency and dedication. Unlike paid marketing, you don't see immediate results but you will reap the rewards in the long term.
See inspirations here:
Continuously generating original content for your audience can be impossible. It takes up too much time and resources. Instead, you should be mixing your original content with curated content. Find top-quality content in your niche to share with your audience with the Streams tool. Sign up for a free 14 day trial today.