It was way back in 1996 when Bill Gates claimed that “Content Is King.” It's 25 years on, and is content still a relevant marketing strategy that small businesses should be using?
The short answer is yes. According to the Content Marketing Institue, over 70% of B2B marketers believe that their content marketing efforts are now more successful than the previous year. This just shows content marketing is still relevant, and if anything, more relevant than when Bill Gates first made his claim that Content is King.
In this article, we cover why content marketing for small businesses is essential to their success and some top content marketing tips to power your strategy.
Creating content that gives value to your audience has a huge amount of power. It can be hard to directly attribute a sale to a piece of content such as a blog post like you can with other marketing channels such as pay-per-click ads. However, sales do come. And it's not just from sales that content can benefit your brand. Here are some top reasons content marketing is essential for small businesses:
More content on your website means more indexed pages. This means there are more pages that your website can appear for on Search Engine Results Pages (SERPS). Google also tends to prioritise newer content as it's more up to date, so creating new content is a vital part of getting organic traffic to your website.
Sharing your knowledge and expertise through content helps you become a leader in your industry. As your reputation builds, customers and other industry professionals will come to your website with their queries, knowing they will get a great answer.
The ultimate reason for any marketing is to generate leads. Content marketing helps you do that. While ultimately it can be tricky to attribute content to a direct sale, you can use content as a great way to generate leads. When you create top content that provides value to users, they will be willing to part with information such as their email that you can use for email campaigns, Facebook ads and more.
Repeat customers should be a goal for almost every business. Once a customer makes a purchase you want them to come back for more. Content helps you keep engaged with a customer when they are not looking to buy, so the minute they need to make a purchase you are at the front of their mind as the place to go.
Don't Obsess Over SEO
When you start learning about content marketing, you will realise that content marketers are obsessed with SEO, it is mentioned in almost every article. Yes, SEO is important, however, your priority should be on creating content that your customers find valuable. This will generate better results for your business, after all, search engines aren't your customers.
Don’t simply start making content willy nilly because you think you are supposed to have content out there. Take the time to build a strategy. Review where your audience spends time online, what content they will find useful, what medium you want your content created in, and how you will measure its success. Once you have a strategy in place, set up an editorial calendar to keep on top of things.
Content marketing is tough. Especially for small businesses that have fewer resources than enterprises. Take advantage of tools that can help boost productivity, save time, and help you learn.
For example, here at MobileStreams, we have a budget tool, specially designed for small businesses, that helps you create content that performs. By scoring content, you can quickly see in a numerical value how well your content is likely to engage your audience.
Content marketing is here to stay. It is a main channel of marketing for most businesses and if your small business doenst already have a content marketing strategy in place, you are missing out on potential revenue.
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To learn more about MobileStreams and see how it can help you skyrocket your contents performance, sign up for a FREE TRIAL today!