What brands are using memes in their marketing? Well, there are a lot, but not all of them do it well. Finding a way to incorporate humour into your marketing, while also sticking to your brand voice, actually being funny, and resonating with your audience is tough.
With 55% of 13-35-year-olds sending memes every week—and 30% send them every day, they are a great way to build a relationship with your audience if they are in this demographic. In this article, we share some of the best examples of brands using memes in their marketing.
In simple terms, a meme is a light-hearted and humorous image paired with text that makes fun of a situation.
For example, if you work in marketing or web design, you would probably find the below meme funny.
The reasons a meme like this work so well are:
Finding memes that resonate with your audience is a great way to present your brand as approachable and funny. But you need to do it right. Pick memes that are timely and that your audience will understand.
To help you learn how to use memes with confidence, let's look at some brands that are crushing their meme marketing game.
The Beard Club sells beard care products. This gives them a very specific audience – people with beards. Their Instagram account has become very successful and they now have over 500K followers. A big part of their marketing strategy includes sharing funny memes that their audience will find relatable.
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They are also a highly responsive brand. For example, in the above meme, they are sharing timely content around Christmas. And in the below meme, they jumped on the Baby Yoda trend and created their own meme around this.
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Very is an online retailer that sells everything from women's clothing to electronics. The brand uses memes well to show its personality and connect with its audience.
For example, the below meme was created and shared by Very. It is relevant and timely and connects with its UK audience (we Brits love to complain about the weather). They had a winning strategy by including the cute dog – cute animals always win on social media.
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At the beginning of the year, Job Biden was sworn in as president of the United States. But on inauguration day, who was trending on social media? Bernie Sanders of course.
The Vermont senator was photographed at the inauguration in a pair of woolly mittens, sat in a folded chair, arms crossed, wearing a blue medical mask and looking as though he would rather be anywhere else in the world.
This photo became a meme. And the brand jumped on board. Jameson Whiskey did a great job of creating an original meme around their brand that incorporated this trending photo.
This shared tweet got 216 likes, which is significantly higher than the average number of likes on the other tweets on their timeline, showing just how effective meme marketing can be.
Berning time until the Jameson Distillery reopens like...#Bernie pic.twitter.com/0ngWbK7KEM
— Jameson Whiskey (@jamesonwhiskey) January 21, 2021
Making great memes is a top way to boost your marketing strategy. Create your own humorous images that are relatable for your audience. Look at the examples above and use them for inspiration. We’re sure after seeing these great and timely examples the cogs are already turning and you are thinking about how to improve your meme strategy.
See inspirations here:
Sharing great memes should be a part of your content curation strategy. But staying on top of the trending memes and the latest news that you can create memes out of is tough. Having a handy content curation tool to help you out can save you a lot of time and frustration with your strategy. Streams is a powerful marketing tool that can help you find trending content in your niche. Try it out today by signing up for a 14 day free trial!
