Mobile gaming is booming like never before. The online gaming industry is anticipated to experience an annual growth rate of 12.3% from $64.13 billion in 2020 to $72.02 billion in 2021.
The growing industry means more businesses are popping up to get a piece of the $70 billion pie. Generating traffic & keeping customers on your site needs a successful SEO strategy. But with so much misinformation around SEO, and especially gaming SEO, it can be hard to implement a successful strategy.
In this blog we cover the tried and tested SEO strategies that your mobile gaming site needs to implement to thrive.
Before starting with a new SEO strategy, you need to take stock of where your current SEO stands. A full SEO audit of your mobile gaming site will help you establish where your website is thriving and where it is lagging behind.
Both content and technical SEO audits are necessary. A technical SEO audit will help you get your mobile gaming site in tip top shape and ensure that your future SEO strategy is building on top of a solid foundation.
Elements to look out for in your SEO audit include things such as:
Video content is a great way to rank on search engines. Gamers want to see what games are like to play. In-game footage, watching other gamers play, and other types of visual content help gamers decide if games are worth buying.
Not only do these videos provide huge value to your audience but they also help improve your SEO. Videos often rank in search results in google, and YouTube, one of the world's largest search engines, only hosts video content.
Research from WebDew shows that video content has around a 50% higher chance to rank on the first page of Google’s search results.
Gaming forums are active spaces where your target audience spends their time. Gamers dive into deep discussion on these forums about all kinds of gaming topics – from strategy to game design or new releases.
NeoGAF, Gamefaqs, and Reddit are three forums where your marketing team needs to be active, and generating backlinks for your mobile gaming site.
A solid backlink profile indicates to Google and other search engines that your site is an authority on its topic (mobile gaming). This trust signal shows Google that the information on your website is reliable and what users are looking for, and therefore help you rank higher for key terms relating to your content.
Not only great for SEO, but backlinks in gaming forums can also be an excellent booster of referral traffic to your site. And this traffic is often highly relevant and will match your ideal audience.
SEO for mobile gaming sites can differ from a lot of other industries. This is why there is so much confusion over best practices. Audiences are typically more engaged with video content, and digital natives, so having fast, high quality sites becomes a higher priority for user experience.
If your mobile gaming site is seeing a drop in traffic, a key cause could be your SEO strategy. Take an audit and start implementing modern and targeted SEO strategies that will help your site rank on the first page of Google.
See inspirations here:
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