As a marketing manager keeping on top of developments of the many channels your business uses can be completely overwhelming. New tech, new strategy, and new trends. How can you stay on top of it all in SEO, email, social, and more?
Don’t worry, we understand the struggle. That's why we have put together some of the top SEO questions you might be afraid to ask and their answers. Everything new that's happened in SEO over the past year that you might have missed, you can now get up to date on.
Last month (July 2021) Google released a core update for its algorithm. It happened. You're SEO or marketing team probably talked about it. You may have some SEO questions regarding it. Perhaps you saw organic traffic fall, or jump, or maybe it made no difference at all. You want to know why.
Well, Google let us know that this update involved a wide range of changes to the indexing and ranking processes but was not specific on what those changes were.
Some of the observations from the SEO community speculate that good on-page and off-page SEO practices are paying off. They have seen stable rankings from sites that have good practices.
Another observation is that domain crowding (when the same domain ranks repeatedly in the search results) has been reduced.
You probably have a lot of SEO questions around voice search. You’ve been hearing for a while that this year is going to be the year of voice search SEO. But it never quite seems to gain the popularity everyone has been expecting. Is it finally taking off like everyone has been predicting?
According to Global Market Insights, smart speakers will soon become one of the top-selling electronic consumer goods. By 2024, smart speaker sales are expected to reach over $30 billion globally.
Voice search is taking off and for larger businesses that have bigger marketing budgets, it's worth preparing for it now. Voice search SEO is a strategy we will only see grow in importance in the coming year. Getting ahead of the game now will give you an edge over competitors in the years to come.
UX and SEO, they are two different things, right? Once upon a time, yes. But now, they overlap heavily. So much so that UX SEO is one of the new trending terms for marketers.
UX SEO is all about providing the best user experience for your website visitors to increase conversions and time on page. Bounce rates and time spent on page have become ranking factors in the Google Algorithm.
UX redesign has had incredible success for many websites in improving their SEO. For example, ESPN found that they increased their revenues by 35% with a UX-focused home page redesign.
If you're into video SEO you've probably been hearing all about Seek markup and Click markup. But what are they and what's the difference between the two? They are both structured data that help your videos appear in video search results at the right moment but they work a little differently.
Click markup works manually. You tell the search engine where the timestamps in your video are. This data is embedded into your video element.
With Seek markup this is automated. For this reason, it is simpler to use. It works by telling Google how a URL structure works so the search engine can display key moments within your video in the SERPs. This form of structured data is still in beta but we can expect to see more of it in the future.
SEO is an ever-evolving area of marketing. You will continue to have new SEO questions as new trends appear and algorithms change. But for now, you should be up to date on the most recent changes. Subscribe to our newsletter to stay up to date on all SEO, social media and content marketing trends.
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