Should you add podcasting to your content marketing plan?


Should you add podcasting to your content marketing plan?

Team Streams

April 25th, 2021

Should you add podcasting to your content marketing plan?

Since 2014, we have seen a boom in the number of people who listen to podcasts, as well as those generating content to be listened to. Many things make starting a podcast highly attractive from a brand perspective, however, there are a few things to consider with this kind of content creation from a marketing viewpoint. 

 

podcasting

 

Pros

 

 

Marketing plan, podcasting

 

Cons

 

Starting a podcast to aid in marketing your brand, and content is a decision that requires you to weigh the long term benefits and costs. If you are looking for another way to bring in an audience that falls into a very narrow window and can dedicate the time to do so, then podcasting might be the way forward for your brand. If on the other hand your plate is full balancing other more successful platforms, and you won’t be able to commit to recording and posting, the key pillars to cultivating a loyal audience, then perhaps podcasts as a form of content marketing is not the move for you. 

 

See inspirations here:

 

Need a hand getting the creative juices flowing and thinking up some visual content ideas? Streams is an easy-to-use tool that allows you to quickly discover, understand & publish the best performing content to drive engagement and business growth. Sign up for a 7 day free trial today!

Start Your Free Trial Today


Free 14 Day Trial
girl left

Subscribe to our blog and get tips sent to your inbox

Subscribe to Blog