Welcome to our Ultimate Guide to SEO For Your Crypto Brand in 2022.
This is the first part in a 3 part series, that will be released over the next week.
In part 1, we are going to look at what is SEO for crypto and blockchain brands, and how it differs from SEO for other industries. We are also going to examine why your crypto or blockchain brand needs SEO and how to assess the SEO for your current website.
In the upcoming parts of this guide we will look at:
Part 2: Keyword Research For Crypto and Blockchain Brands
Part 3: Onsite and Offsite SEO for Crypto and Blockchain Brands
Crypto SEO is essentially SEO that takes a focus on brands that have domains in the crypto and blockchain space.
SEO, as a digital marketing strategy, is about getting the right audience to land on your website. You are trying to get your domain to rank in the Google search results for terms related to crypto and blockchain that are also relevant to your brand or product.
You then want these interested audiences – who are already searching for something you can provide – to click through to your website.
Let’s take a look at an example of how this works.
Let’s say that you are a brand that has recently opened your own crypto trading platform. You will want to rank for the keyword “crypto trading” but there are other terms that users might search for to find a trading platform.
For example, you may also want to optimise your website for the keywords “crypto exchange” and “crypto trading platform UK”.
Users that are searching in Google (and other search engines) for these terms have a clear interest in trading crypto.
This makes them highly engaged audiences. You can more easily convert them than cold audiences you may attract from other forms of marketing.
Now you understand the basic premise of SEO, you are perhaps wondering if it is important for your crypto or blockchain domain? And is it more important than other forms of marketing?
Let’s find out.
If you look at Google search trends (image below), you can see that interest in cryptocurrency in the UK has spiked over the past three years.
In November of 2020, interest was at a volume of 5. This then shot up, peaking at 100 in May 2021. Since then it has peaked and troughed, with a volume of 56 in May 2022.
This increased interest and ‘demand’ has also led to an increase in ‘supply’. Essentially, more and more brands are creating products and services in the crypto and blockchain space.
For you, this means that it is harder for your brand to compete. You cannot simply create your product and expect to rank. There are too many other brands doing the same thing.
This is where SEO comes in. By using best practices and following Google guidelines, you can increase your domain's ranking for relevant keywords.
Focusing on a strong SEO strategy is a necessity for you if you want to generate more traffic for your website (which in turn helps you achieve business goals).
SEO plays a crucial role in the cryptocurrency industry. In the coming months, it will be making the difference between success and failure. Those brands that ignore SEO and marketing, will see that they struggle to generate traffic to their website and, in turn, convert customers.
You now understand the importance of SEO for your crypto brand. So where do you start with building an SEO strategy?
The first thing you need to do is check your website and see where your current SEO is performing well, and where you need to improve.
Luckily, there are some great tools out there that make this work simple.
Tools such as SEMRush, AHrefs, Google Search Console, Moz and more can all help establish your current site performance. Many of the SEO tools have site audit features that will crawl your website and highlight where there are issues that need to be fixed – as well as explain the level of urgency in each issue.
From these tools, you can review SEO factors such as backlinks, domain errors, site speed, current ranking for keywords and more.
They can also be great for monitoring your improvement and seeing how your SEO efforts help you generate more traffic.
Now you have reviewed your website and have a greater understanding of where you need to improve, you can start making those changes. You may be able to do this internally, or you may have to outsource to a developer.
But that is not the end of the work. Next, you need to start doing some keyword research to discover what terms you want to rank for – and that is exactly what we will cover in part 2 of this guide.
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