Does SEO seem scary to you? Are you spending your time running many other aspects of your business and can’t keep on top of the ever-changing best practices in this often confusing area of content marketing?
You’re not alone. Only 30% of small businesses have an SEO strategy. But SEO doesn't have to be an expensive, complicated, technical area of marketing. Sure, it can get that way, but some of the basics are simple.
In this article, we cover some low-cost and simple SEO wins you can put in place for your small business to help grow your organic traffic. On top of that, these things will help you keep your house in order and make scaling to more technical strategies in the future or outsourcing SEO to an expert easier.
Before you start implementing any sort of SEO tactics for your small business, it is essential that you check your site is indexed. This basically means that Google is aware your site exists and has it ‘indexed.’ If your site isn’t indexed Google doesn't know it exists and therefore cannot display it on any search engine results pages (SERPs).
How do you check your site is indexed? It's simple. Go to Google.com and search “site:yourwebsite.com”
If you see 0 results your site is not indexed. You want to see around the same number of results as there are pages on your site. For example, Mobilestreams.com has 277 pages, and all of those are indexed by Google.
Broken things are never good. Not vases, not bones, and not links and pages on your site. They are not good for visitors and definitely not good for SEO.
But how do you find the broken pages? To start with it's good to know that a broken page presents a 404 error to users and Google. This term is handy to know as the method discussed below will have 404 reports that show broken pages.
An easy method for finding broken links is in ScreamingFrog. This is an excellent site crawler tool. If your business has less than 500 pages, ScreamingFrog will crawl it all for free.
Step 1: Download ScreamingFrog
Step 2: Run a site audit
Step 3: Click on Response Codes (Top menu)
Step 4: In the dropdown filter menu, filter for Client Error (4xx)
Here you will be shown all your broken pages.
Well, meta titles and descriptions are a bit of HTML code that is in the header of each page and is used by search engines to help understand the content of the page. You may be thinking, hold up, HTML this is not the simple quick wins I was promised. Well, actually it still is.
This is how your meta titles and descriptions are displayed in Google:
Title Tag: Mobile Streams
Meta Description: Streams is the easy-to-use tool which allows you to….
Depending on how your website is set up, it will vary in difficulty adding or changing meta descriptions. However, for most websites it's simple. If you use a website builder such as SquareSpace or a CMS like WordPress, it is nice and easy to make changes. A quick Google search will give you instructions on how to do so.
If you hired a website design agency or someone else to build your website, you can simply get in contact with them and ask them to explain to you how to make changes to meta titles and descriptions.
SERPSim is a free and easy to use tool that will check any page on your website for its meta title and description.
Now you have that information, what do you do with it? Well, it's pretty simple.
If they don't exist, add them
If they are too long (the tool above lets you know this), shorten them
If they are boring, rewrite them to make them enticing
If they don't include the keyword you are targeting for that page, add it in
So, there you have it. Some basic tips that are quick and easy to implement and will help you improve the SEO of your small business website. These tips come under the general umbrella of “keep your website well maintained.” It's important to check these things regularly as new broken pages can appear or your keywords might change.
See inspirations here:
If you need more help creating SEO friendly content for your small business website, MobileStreams has an easy to use tool that helps you check you have covered your SEO basics, and rates your content for you so you can be certain it will perform well before you publish. Sign up for a 7 day free trial now.