Top Tips for Marketing Your Small Business on Twitter


Top Tips for Marketing Your Small Business on Twitter

Team Streams

April 12th, 2021

Top Tips for Marketing Your Small Business on Twitter

Twitter is often overlooked by small businesses in favour of Facebook and Instagram. One may have an account, however, it’s to tick a box, meaning content hasn’t been specifically curated for the platform. If a business wants to gain an independent foothold on the platform and build a strong following, the best tips can be categorised into four main parts.

 

#YourProfile

 

This is your chance to make a first impression on a prospective follower. It’s made up of separate parts that combine to make an impactful whole.

A lot of thought needs to go into making a business’ Twitter profile as strong as possible. Once these foundational techniques have been put in place it’s the first step to building your followers. 

 

Top Tips For Marketing Your Small Business on Twitter | Streams

 

#Tweeting

 

A count in early 2020 showed that there are 500million tweets sent each day. With such staggering numbers, solidifying your business’s intention with each tweet becomes vital if you want it to stand out amongst all the noise.

Anyone can tweet - only those who are confident in what they are tweeting and what their niche is, have any hope of carving out space for themselves, or their business, on this platform.

 

Top Tips For Marketing Your Small Business on Twitter | Streams

 

#MonitorTwitter

 

Monitoring is more than just your end of campaign statistics, there are a plethora of avenues that as a business on Twitter, you need to keep an eye on.

The sheer size and speed at which Twitter operates makes it easy to lose track of trending topics and replies to tweets, not to mention current events and industry-specific news. However, if you implement a strategy early on for how to manage what is most important to your business, you’ll soon find the task not as insurmountable as it may first seem.

 

Top Tips For Marketing Your Small Business on Twitter | Streams

 

#StayReady

 

To meet the demands of Twitter, where conversational topics change twice a week and the expectations for success dictate tweeting two to three times a day, you need to have a plan.

Your followers are at the heart of your success on Twitter, stay on top of interactions and keep yourself relevant by showing your business is on the platform as more than a way to check a box.

Marketing your business on Twitter can come with a lot of perks, and it also allows there to be a more relaxed approach to audience interactions that other platforms don’t allow. Though requiring a little work to set up and manage with maximum efficiency and effectiveness, it provides a loyal customer base that no business should miss out on. 

 

See inspirations here:

 

Need a hand getting the creative juices flowing and thinking up some content ideas? Streams is an easy-to-use tool that allows you to quickly discover, understand & publish the best performing content to drive engagement and business growth. Sign up for a 7 day free trial today!

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