World Emoji Day: How to Use Emojis To Increase Engagement

World emoji day is today and we are celebrating by sharing some of our top secrets on how you can use emojis to boost engagement with your content. 

According to Emojics, the use of emojis in posts increases Instagram engagement rates by 48%. And it's not only Instagram, where you can improve engagements. Across social platforms, e-mail marketing campaigns, and videos, you can start using emojis as a way to build better interactions with your audience.

In this article, we talk about why we have world emoji day and how you can start using emojis in your marketing campaigns to boost your engagement levels. 

World Emoji Day: What Is It and Why Do We Celebrate It?

World emoji day is an unofficial holiday to celebrate emojis. The first world emoji day was celebrated in 2014. While it is an unofficial holiday it has been widely embraced across the globe, especially by brands who use the day to align with product releases relating to emojis. 

One of the reasons that this unofficial holiday has taken off is that we love emojis. Okay, maybe not everyone. Perhaps your Grandpa finds them weird or annoying. But the majority of social media users find emojis a great way to communicate.

The emoji does more than simply replace words. It helps us clearly communicate our tone, emotion, and intention over online platforms. Much of the way we communicate verbally comes from the inflection and tone in our voice, along with body language. 

When this is removed, such as in many online communications, it's common for words to be misinterpreted. In fact, according to psychologist Albert Mehrabian's only 7% of the information we receive when talking to someone reflects what they actually say. Emojis help to solve this problem. 

Using Emojis In Marketing 

Using emojis in marketing can engage your audience. However, it's also possible it could have some disastrous effects if they are poorly placed or misinterpreted. Perhaps that is why you have stayed away from using them. Not to worry, we are going to share our top tips for how to use emojis the right way in marketing. 

Learn What Emojis Your Audience Use

Knowing what emojis your audience use is the first step to the successful use of emojis in marketing. 

You can try implementing the following ideas:

• Learning whether your industry is suitable for using emojis. Generally, the answer will be yes, but to varying degrees. For example, a lawyer may be more sparing in their use of emojis than a social media marketing agency. 
• Research other businesses in your industry to see which emojis they are using in their social media posts and how they are placing them. 
• Identify your target audience and review what emojis they commonly use, and where.
• Establish which emojis best fit your brand's personality.
• Check all the meanings of the emojis you plan to use. Some emojis can have more than one meaning, you want to ensure that when you post them, there is no way they could be misinterpreted. 
• Test your emoji marketing on a small section of your audience to gauge the reaction before steaming ahead and plastering emojis over all of your content. For example, you could send out a few emails with emojis in them to a segment of your subscriber list. 

Humanise Your Brand With Emojis

Emojis are a great way to humanise your brand and build trust with your audience. By using emojis you help your brand appear as more than an entity or a marketing manager. 

You don't only need to think about using them when you post. You should also think about commenting with emojis on your audience's posts. A small 👏 to celebrate one of your customers or partners. A quick ❤️ to show support or gratitude. These little gestures go a long way in building long-lasting relationships with audiences.  

To Sum Up

This world emoji day, why not start incorporating emojis into your marketing? They are proven to boost engagement on social media, and if you follow our above tips you are sure to use them in an appropriate and well-received way.

See inspirations here:

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