Live streaming has seen a huge jump in popularity. It is a great budget option. You often only need a phone with a high quality camera and an event or topic to discuss. Video content is one of the most popular forms of content and live streaming gives you a way to produce it without a huge production value.
If you have top performing content that is becoming old–update it. If you have a great blog that outperformed all your other posts, turn it into a YouTube video or expand and make it an ebook.
Free and relatively effortless, this is a great budget content option. Ask your user/customers to create content around your product. You can do this by running competitions or simply asking users to take photos or videos using your product
Gives your audience an inside look at the inner workings of your business. Giving your audience an exclusive look at how your business works build trust. BTS content is fun and spontaneous. Your employees can get creative together and engage with your customers.
What types of questions does your audience ask about your product/service? Create content around your answers. This can be blogs, videos, podcasts or any medium your audience interacts with. You should already have a wealth of knowledge about your product and service so this content should be quick to research and create.
Start engaging with communities on social channels relevant to your business. This often requires little budget. You simply need time, & enthusiasm to contribute and build connections within the communities you are commenting on.