HOW TO MAKE THE MOST OF YOUR

CONTENT

MARKETING

BUDGET

Marketing Budget

Challenging times means challenging budgets. Due to the pandemic, 33% of organisations have decreased their spending on content marketing. Marketing teams are having every dollar of their budget scrutinized.When you have a small team and a small budget, getting creative with your resources can be tough.

Here are some top tips and insights to help you get the most out of your content marketing budget.

Marketing Budget

Live streaming video saw a big jump in use this year. Compared with one year ago, live streaming video had the biggest increase in use across content types (35% vs. 13% the previous year).

Among those who outsource, content creation is the activity most outsourced by far.

Marketing Budget

TOP TIPS

FOR MAKING THE MOST OUT OF YOUR CONTENT MARKETING BUDGET

The pandemic has affected marketing budgets. Some are seeing decreases in spending and need to get creative with the resources and budgets they still have.

Heart

Here are some top budget content marketing tips for 2021

1. Start Live Streaming

Live streaming has seen a huge jump in popularity. It is a great budget option. You often only need a phone with a high quality camera and an event or topic to discuss. Video content is one of the most popular forms of content and live streaming gives you a way to produce it without a huge production value.

Streams Understand
Streams Understand

2. Repurpose Content

If you have top performing content that is becoming old–update it. If you have a great blog that outperformed all your other posts, turn it into a YouTube video or expand and make it an ebook.

Streams Understand

3. User Generated Content

Free and relatively effortless, this is a great budget content option. Ask your user/customers to create content around your product. You can do this by running competitions or simply asking users to take photos or videos using your product

Streams Understand
Streams Understand

4. Behind The Scenes

Gives your audience an inside look at the inner workings of your business. Giving your audience an exclusive look at how your business works build trust. BTS content is fun and spontaneous. Your employees can get creative together and engage with your customers.

Streams Understand

5. How-To Content

What types of questions does your audience ask about your product/service? Create content around your answers. This can be blogs, videos, podcasts or any medium your audience interacts with. You should already have a wealth of knowledge about your product and service so this content should be quick to research and create.

Streams Understand
Streams Understand

6. Get Active on Social

Start engaging with communities on social channels relevant to your business. This often requires little budget. You simply need time, & enthusiasm to contribute and build connections within the communities you are commenting on.

Streams Understand