Mobile Streams signs Mexican National football team NFT contract

15th August 2022

Mobile Streams plc, the AIM quoted mobile content and data intelligence company, is extremely proud to announce it has signed a major contract to be the exclusive global producer and provider of collectable trading card Non-Fungible Tokens ("NFTs") for the Mexican National football team.

Mexico is one of the most passionately supported footballing nations in the world, with a population of over 130 million people, over 60 million US based supporters and a far reaching global fan base. The team, currently the 9th highest ranked team in the world, will be playing in this year's FIFA World Cup, which starts on 20 November. The World Cup hosted by Qatar is expected to be the biggest event in football history, watched by 5 billion people around the world, providing the biggest commercial market potential in the history of the sport. This is an ideal opportunity for the Company to drive significant revenues from NFT sales and increase its brand awareness this year.

Streams Data, a wholly owned subsidiary of the Company, and the Federación Mexicana de Fútbol (Mexican Football Federation) have entered into a Licence Agreement whereby MOS has been granted the 3 year, global exclusive right from 1 September 2022 to use the Mexican national team commercial and intellectual property for the sole purpose of the production, promotion and commercialisation of collectable trading card NFT products (the "Agreement").

Under the terms of the Agreement, MOS will make a small upfront payment and MOS will earn revenue from a revenue split on the sale of the NFTs and a royalty generated from them each time they are traded in perpetuity, these royalties are typically 5-10% of the sale price. Commercial terms are similar to those of the Pumas deal announced on 4 July 2022.

Non-Fungible Tokens ("NFTs") are digital data stored in a blockchain, a form of distributed ledger. The ownership of an NFT is recorded in the blockchain, and can be transferred by the owner, allowing NFTs to be sold and traded. In effect the Company's products are digital merchandise. An example would be a sports trading card - NFTs produced under this contract are one-of-a-kind trading cards. If you traded it for a different card, you'd have something completely different.

The global NFT market is expected to reach $122 billion in size by 2028, with more than $17 billion in sales in 2021 and $35 billion expected to be generated this year. The fastest growing sector within this space is the sports NFT market and the Company believes this contract win with a major sports brand demonstrates that the business is now very well positioned within this space.

MOS will produce a large range of collectable trading card NFTs for the Mexican National Team. NFTs will be sold via a primary marketplace that MOS is creating for the Mexican National Team which can be accessed via the team digital touch points, such as the Mexican Football Federation website and social media accounts. Additionally, the NFTs will be sold via MOS's telco contracts globally, its LiveScores sites and Apps and the MOS Metaverse website. They will be marketed not only by the Mexican Football Federation site, but also online across the world to Mexico fans globally including in the USA where there is a significant Mexican fan base. Additionally, MOS will be responsible for selecting secondary marketplaces to drive additional sales and trading of the products and finding 3rd party opportunities where the branded NFTs can be used or traded such as in gaming.

The Company is now constantly demonstrating its ability to deliver on its core strategy, to become a major producer of next generation Web 3.0 content and digital merchandise. This is delivered by utilising the Company's telco contracts and LiveScores services across the world as sales channels, its AI digital marketing platform Streams, and its NFT creation platform, to create the NFTs and the marketplaces to sell them. The Company is actively engaged in discussions with a large number of additional teams as previously announced. Additional contracts will be announced when appropriate.

Diego Martinez Agraz, Sales Director of the Mexican Football Federation (Federación Mexicana de Fútbol), said:

"We are very pleased to be partnering with Mobile Streams for our trading card collectable NFTs. With the World Cup coming up later this year we feel this is a highly significant opportunity. We look forward to the partnership delivering a new generation of digital products and merchandise to our fans that drive engagement with the national team and drive additional revenue for the federation."

Mark Epstein, CEO Mobile Streams plc, said:

"We are delighted and honoured to have signed this contract with the Mexican Football Federation. It's a privilege to work with such a great footballing nation, especially in a World Cup year, and this latest contract is a testament to the work and dedication of the whole team. This deal, coming shortly after our recent PUMAS announcement, is further evidence of our ability to compete at the highest level and to deliver on our strategy. The FIFA World Cup represents an enormous commercial opportunity for all involved. We can't wait to start rolling out the products and engaging with the great fans of the Mexican team."